• SPQ*GOLD provides a scientifically-validated way to identify and cultivate sales behaviours, guiding teams to discover strengths and growth opportunities.

• With SPQ*GOLD, sales leaders can overcome call reluctance and sales hesitations, resulting in higher performance and more targeted prospecting.

• The assessment provides actionable data and metrics, which support goal setting, ongoing progress tracking, and targeted training for sales teams.

• By incorporating SPQ*GOLD into hiring, onboarding and ongoing coaching, companies ensure that individual capabilities are aligned with larger sales strategies.

• SPQ*GOLD fosters a culture of accountability, motivation and collaboration, empowering team synergy and sustained sales wins.

• Ongoing SPQ*GOLD use conditions sales teams for shifting market dynamics, cultivating flexibility, grit, and capable of thriving in the future.

SPQ Gold for sales team wins means using the SPQ Gold assessment to help sales teams spot and handle call reluctance. This tool checks habits and thoughts that slow down sales work.

Teams use it to find blocks, boost talk rates, and get better results with leads. Many leaders use SPQ Gold to spot trends fast and plan real fixes.

The next part shows how sales teams use SPQ Gold step by step.

Decoding SPQ*GOLD

SPQ_GOLD is a sales behavioral profile that helps teams spot their strengths and weak spots. It works by looking at what holds salespeople back and what pushes them ahead. It measures normal habits, fears, and choices that shape how people approach selling.

By digging into sales hesitations, including call reluctance, SPQ_GOLD gives teams a real, unbiased picture of what’s working and what’s not. This makes it easier to build growth plans that actually fit the team’s needs instead of guessing.

1. The Profile

SPQ*GOLD employs a sales preference questionnaire constructed from typical sales behaviors. It examines items such as one’s comfort with cold calls, prospecting methodology, and eagerness to close. The survey asks straightforward questions, and the responses reveal not just someone’s capabilities, but their anxieties, such as fear of rejection or imposter syndrome when raising a concern.

Brake and accelerator scores are pivotal to the profile. Brake scores indicate what causes a rider to come to a grinding halt, such as hesitation or over-preparing. Accelerator scores indicate what makes them confident to take action, like deep product expertise or a good sales pipeline.

These scores account for why some team members stall and others press. With this insight into each person’s unique scores, managers can align sales strategies with personal strengths and assist each individual in addressing their own challenges.

The profile simplifies the identification of trends, like who’s prone to ignore prospecting or over-analyze before calling. This assists teams tailor their approach to the individual, rather than implement a blanket strategy.

2. The Science

SPQ*GOLD is based on proven research techniques. It is rooted in trusted research in sales psychology, which means that the results are reliable. It draws from major psychological ideas, like the six principles of persuasion: reciprocity, scarcity, authority, social proof, consistency, and liking.

These principles fuel a lot of sales decisions and help us understand why some people are just more successful than others. A lot of industries have a direct correlation between high SPQ*GOLD scores and superior sales performance. Continuous client research updates the tool, ensuring it remains relevant as selling styles and markets evolve.

3. The Metrics

SPQ*GOLD measures stuff like how often calls are made, how many follow-ups, and close ratios. These measures assist in establishing unambiguous, equitable goals for everyone. Teams can identify holes — like poor prospecting or closing — and target training where it counts.

Metrics facilitate measuring progress over months or quarters. Check-ins and feedback sessions make these numbers actionable, helping teams build trust and identify new opportunities to evolve. Observing these metrics assists leaders in identifying what’s effective and where additional support is required.

4. The Application

SPQ*GOLD operates across all types of sales teams, from rapid-fire transactional environments to more deliberate, consultative selling. A team can use the insights to align tasks to each person’s style, such as giving a powerful prospector the first touch and a master closer the last call.

Teams have leveraged SPQ*GOLD to identify frequent sales blocks, such as Doomsayer (anticipating failure), Over-Preparer (stalling with excessive preparation), or Stage Fright (jitters on calls). By identifying these, teams can mentor using actual instances rather than speculation.

The tool scales to different environments, across cultures and industries, because it hones in on fundamental sales behaviors. Integrating SPQ*GOLD with field-tested sales strategies and a customer-centric attitude earns trust and sustains growth.

The Value Proposition

SPQ_GOLD is a very economical way to grow your sales team. The tool’s price is usually overshadowed by savings from smarter hiring, lower turnover, and increased close ratios. When salespeople deal with call reluctance or demotivation, the toll is high—up to $50,000 lost every month per underperformers.

With SPQ_GOLD, companies can identify and correct these problems before they start. This translates to less lost sales and more cash in your hand.

SPQ*GOLD Investment	Monthly Cost per Salesperson	Estimated Monthly Loss from Inaction	Potential ROI (%)
€300–€600	€25–€50	€40,000–€50,000	8000–16,500

This table demonstrates how the price for SPQ*GOLD’s use is minor next to the massive losses from inaction. Even assuming a reasonable increase in speed, the value capture is obvious.

SPQ_GOLD assists organizations in discovering and cultivating salespeople that are poised for success. The test can forecast future sales success with as much as 85 percent accuracy. This means hiring teams can make smarter decisions, bringing on individuals who not only fit the role but who are less likely to churn.

As training, SPQ_GOLD highlights where a team or individual requires assistance. With this insight, managers can intervene before bad habits fester. Free lesson plans or personal coaching sessions, available within the value proposition, assist in building trust and facilitating open discussions between managers and teams.

SPQ*GOLD’s advantages extend well past initial application. Continued coaching and support keeps teams nimble and adaptable. With periodic check-ins, the value proposition remains current and aligned with emerging market demands.

Emotional intelligence plays a major role in this process. Emotionally intelligent teams that distinguish 90% of top salespeople can leverage feedback and engage buyers better. A robust value proposition, rooted in actual drivers, assists teams present customized recommendations that establish confidence and increase close rates by more than 60%.

This creates a growth loop, as managers and salespeople co-evolve learning what works and adapting.

Driving Team Wins

SPQ_GOLD enables sales teams to establish a foundation for expansion by cultivating explicit habits and mentalities. It shines a spotlight on how each member of your team thinks and acts, helping to identify potential gaps and strengths. SPQ_GOLD teams learn to hold themselves and each other to high standards. When team members know what is expected, they’re more likely to deliver, and this keeps everyone on track.

When teams celebrate small wins, like achieving a quarterly sales goal, it creates momentum and establishes a pulse that winning is not unusual, but ingrained in the team’s DNA. Teams who regularly celebrate these accomplishments invariably have higher morale and a clearer focus on their next objectives.

SPQ*GOLD transforms team communication and collaboration. It makes space for open conversations, candid feedback, and daily check-ins. Trust grows when people feel safe sharing wins and setbacks. With trust, teams can troubleshoot quicker and disseminate what works.

For instance, a team could leverage weekly meetings to analyze what behaviors resulted in closed deals or failed leads. Group learning makes it simpler to identify and replicate the effective behaviors. Trust-building team activities, even easy ones such as sharing customer stories, make teams feel more connected.

When everyone shares those same values and reflects these in their day-to-day work, a cohesive, value-driven culture forms. Understanding how each person on the team operates enables leaders and peers to collaborate more effectively. Some reps are great cold callers, others excel on follow-up.

SPQ*GOLD allows teams to observe these patterns, enabling them to establish specific, realistic targets, such as increasing calls by 10% within a quarter. High emotional intelligence — another trait of top performers — helps leaders discern whether someone needs coaching or encouragement. Continuous coaching—found in 74% of top-performing companies—keeps them all advancing.

That reduces missed business, in some cases by as much as $50,000 a month per salesperson. We’ve seen teams win big with SPQ_GOLD. A world team, once they began regular check-ins and SPQ_GOLD’s feedback tools, saw their close rates jump 15% in six months.

Yet another team, by emphasizing little victories and peer kudos, created strong trust and outperformed their annual goal by the third quarter. These case studies illustrate how SPQ*GOLD can ignite tangible improvements as teams leverage it to construct habits, boost morale, and collaborate.

Implementation Strategy

A solid implementation strategy for introducing SPQ*GOLD to a sales team is essential if you want to observe genuine improvement. It’s about examining your current behavior, identifying holes, and then devising intelligent modifications that align with your objectives. Good strategies beat a clear path, measure momentum, and prioritize humanity.

With the proper strategy, teams can increase efficiency, reduce friction, and close more deals.

Integration

Introducing SPQ_GOLD into recruiting and onboarding is most effective when it occurs during the initial stages, rather than as an afterthought. Employ the evaluation as a means to identify sales advantages and obstacles prior to a new employee even beginning. For instance, candidates complete SPQ_GOLD during their interview process, assisting managers identify immediately who matches the team’s requirements.

This in turn helps shape onboarding by zeroing early coaching on the places that matter. Aligning findings with company goals means comparing assessment results to your current sales strategy. For instance, if the tool reveals a trend of sales call reluctance, leaders can set up targeted coaching sessions.

This way, data from SPQ*GOLD guides both hiring and ongoing performance plans, making it easier to reach targets. Feedback is crucial. Teams need to meet frequently—every two to four weeks—to review how SPQ*GOLD is functioning, exchange what has changed, and adjust.

This routine check-in helps identify gaps quickly and keeps momentum on track. Tech can help too. Many companies use CRM systems or digital dashboards to keep assessment results and action plans visible. With tools like these, salespeople can track their own progress, while managers spot trends and step in with help when needed.

Training

Curriculums have to align with what the tests indicate. If SPQ*GOLD flags call reluctance, organize role-plays or peer coaching to deconstruct those walls. That’s more actionable than generic workshops. Continued training is equally critical. It’s not a one-shot solution.

New hesitations can arise as markets evolve or products evolve, so training ought to be a regular component of team development. Consistent coaching and feedback sessions—like monthly reviews in particular—allow managers to identify and address problems before they fester. A powerful learning culture creates trust.

When people are comfortable reporting what stumbles them, they’re more apt to learn and adjust.

• Mix formats: use in-person training, online workshops, microlearning modules, and peer coaching.

• Add short video lessons for busy schedules.

• Run small group discussions to foster sharing.

• Utilize quizzes or online games to track progress and bring in the fun.

Overcoming Hurdles

Resistance to change is common, especially when new assessments are introduced. Some team members may fear judgment or added pressure. Address this by showing how SPQ*GOLD supports personal growth, not just company goals. Leadership should model openness by taking the assessment themselves and sharing their own takeaways.

A leader’s perspective establishes the atmosphere. If managers like the program, teams will join! For instance, leaders can toast small victories or swap stories of progress, which maintains spirits. Typical issues are time, fuzzy objectives, or technical glitches.

Both of which you can solve by setting clear deadlines, providing short-term tech assist, and breaking large ambitions into bite-sized pieces.

• Share clear milestones and celebrate when they’re met.

• Keep communication open—answer questions as they come up.

• Use regular check-ins to adjust plans.

• Offer rewards or recognition for progress.

Beyond The Score

SPQ*GOLD is more than just a test. Reading the numbers alone misses the point. True value comes from looking at what’s behind those scores—behaviors, patterns, and the stories that shape a salesperson’s day-to-day work. Numbers can show trends, but they do not explain why someone hesitates to pick up the phone or why another person thrives under pressure.

When teams look past the data, they find out what really drives success or holds people back. Qualitative feedback, such as open-ended comments and one-on-one interviews, adds color to the black-and-white of assessment results. This helps leaders see where coaching or support is needed. For example, a salesperson scoring high in call reluctance may show signs of over-preparing or avoiding new leads, but a manager won’t know if it’s due to fear of rejection or lack of confidence until they ask.

SPQ_GOLD helps people discover themselves. It can spark hard conversations around issues like call reluctance, which manifests differently for everyone. Some stall out, some disappear in prep, and others retreat behind over professionalism. When teams leverage both the scores and the stories, they can identify genuine challenges and successes.

This allows you to think about growth, not just figures. Flexibility counts as well. Sales is always changing, with new tools and new emerging markets. SPQ_GOLD may reveal who is shake-shift fast and who needs additional assistance. Teams that leverage these insights tend to set smarter goals, encourage one another, and develop together.

Easy shifts, such as marking mini-victories or having frequent check-ins, help maintain progress momentum. Working on weaknesses can even lead to huge business benefits — up to $50,000 a month, per salesperson.

The Human Element

Sales isn’t about products or quotas, it’s about people. Knowing what motivates each individual enables leaders to bring out the best in everyone. Emotional smarts are essential–a team that can read emotions knows when to invest client trust and can navigate rocky waters without burning out.

SPQ_GOLD provides a roadmap for where one might need assistance with empathy or relationship-building. These are the skills that transform a great pitch into a genuine partnership. SPQ_GOLD-derived teams can help salespeople improve their ability to read the room, listen more, and demonstrate that they care. It makes work more fulfilling and closes more deals.

The Coaching Culture

SPQ*GOLD backs a coaching orientation. Managers can leverage the insights to focus coaching, not simply dispense general advice. Ongoing check-ins and feedback sessions are important—they keep people on track and address vulnerabilities before they turn into serious issues.

Nor does a supportive coaching culture demand perfection from people. Instead, it leaves space to learn, fail, and try again. Teams that carve out time for feedback and mentorship experience consistent growth and deeper connections.

Examples of How Organizations Used SPQ*GOLD Insights for Cultural Change:

• Switched from just sales targets to identifying skill and effort.

• Created peer support groups for distributing call reluctance resistance tips.

• Began monthly workshops to exercise flexibility with real-life situations.

• Scheduled individual coaching for those personal “brakes” and confidence building.

Future-Proofing Sales

Sales teams confront a fast-changing world where old skills alone don’t cut it. SPQ_GOLD assists teams in preparing for what follows by transcending traditional training. It examines how people think and behave in sales roles, not just what they know. This is important because more than 80% of salespeople are bad at prospecting and even less are good closers.

SPQ_GOLD fills in these actual gaps, demonstrating where a person needs growing and where they have strengths. This allows sales leaders to provide each individual with a plan tailored to them, not a cookie-cutter solution. Tailored onboarding can reduce the time new hires require to become proficient, which is critical to maintaining robust teams when things change.

Adaptability and resiliency aren’t just nice-to-haves in sales—they’re must-haves. Markets move, products launch and customer needs evolve at rapid speeds. SPQ_GOLD identifies individuals who can adjust, recover from adversity and persevere when the going gets rough. These are the folks who don’t freak out when a deal blows up or a new regulation restructures the way they work.

Regular SPQ_GOLD check-ins simplify identifying small issues before they expand. Teams can tackle these up front, so they don’t bog things down or create bigger problems down the road. It’s continuous checks and feedback that distinguish future-ready teams.

SPQ_GOLD isn’t just a snapshot. It provides continuous data, enabling leaders to coach with actual data, not speculation. Data-driven coaching and talent analytics can improve sales performance by 8% and increase productivity by up to 30%. This type of real-time feedback allows you to identify who needs assistance with prospecting or closing, both of which are vulnerabilities for the majority of salespeople.

It highlights typical anxieties, such as fear of rejection or being uncertain about what to say, that prevent even seasoned salespeople from meeting their objectives. By confronting these fears directly, teams develop the confidence to win more often. Staying ahead of competitors isn’t just about making a little bit more sales—it’s about leveraging every resource to create stronger habits.

The best salespeople aren’t lucky; they prospect every day, they listen to their clients, and they continue to develop their skills. SPQ_GOLD reinforces it by monitoring advancement and providing specific action items to improve. Businesses leveraging talent analytics, coaching and bespoke training plans remain ahead as the market shifts.

Conclusion

Teams know where they stand, identify gaps quickly and operate with clarity of purpose. Sales leaders receive new, genuine input. Growth begins to appear in figures, not just verbiage. Little victories accumulate and form powerful habits. Teams leverage every insight to get closer to bigger wins. SPQ_GOLD does more than deliver a score. It keeps teams dialed in and primed for what’s next in sales. To drive your team, test what works with SPQ*GOLD. Every now and then, share your team’s wins or lessons with others! True sales growth begins with the right tools and honest feedback. Be inquisitive, continue experimenting, and watch what your team is capable of.

Frequently Asked Questions

What is SPQ*GOLD?

SPQ*GOLD is an assessment tool designed to measure salespeople’s call reluctance. It helps teams understand and overcome barriers to effective selling, leading to better sales performance.

How does SPQ*GOLD benefit sales teams?

SPQ*GOLD pinpoints sales call hesitations. When you fix these problems, you help your teams build confidence, become more productive, and win more consistently.

Is SPQ*GOLD suitable for global sales teams?

Yes. SPQ*GOLD employs universal laws of sales psychology. Its wisdom is equally relevant for salespeople from any geographies or cultures.

How is SPQ*GOLD implemented in a sales team?

SPQ*GOLD is delivered as a survey. Outcomes are discussed with directors and colleagues. Action plans are developed to enhance both individual and team performance from the insights.

Can SPQ*GOLD results be used for ongoing sales training?

Definitely. SPQ*GOLD offers actionable insights. Teams can use this insight to customize ongoing sales training, creating continuous growth and improvement.

Does SPQ*GOLD only measure call reluctance?

No. Though call reluctance is a target, SPQ*GOLD points out other behavioral factors that impact sales victory, providing a multidimensional perspective on a salesperson’s mindset.

How does SPQ*GOLD help future-proof sales organizations?

SPQ*GOLD pinpoints existing & upcoming sales roadblocks. By attacking these up front, companies develop rugged teams that roll with shifting markets and requirements.