Key Takeaways
-
Sales personality barriers like call reluctance and fear of rejection can create a productivity drag that results in lost opportunities. Identifying these barriers is key to unlocking top talent and increasing the overall performance of all individuals and teams.
-
Personality testing—SPQ Gold, in particular—uncovers these hidden traits including emotional resilience and the ability to connect with others. These key attributes are difficult, if not impossible, to identify using conventional hiring methods.
-
Matching candidates’ strengths with sales roles through tailored assessments enhances job satisfaction, team dynamics, and long-term performance.
-
By spotting the high-potential candidates upfront, organizations can focus their targeted training and development on plugging those gaps from day one.
-
Implementing personality testing improves sales metrics by aligning talent with organizational needs, reducing hiring risks, and fostering stronger customer relationships.
-
Organizations that do personality testing the right way start by identifying what they need. Next, they need to select valid tools and train managers on how to interpret and use results.
Sales personality testing, like SPQ Gold, reveals valuable insights that go beyond surface-level traits. It identifies hidden strengths in sales professionals, such as their ability to handle rejection or adapt to different buyer behaviors.
By focusing on specific sales-related behaviors, SPQ Gold helps organizations understand what drives performance and where potential lies. These assessments provide actionable data to improve training, enhance team dynamics, and align roles with individual skills.
For businesses, this means more effective hiring decisions and better team productivity. For individuals, it opens up opportunities for personal growth and career development.
SPQ Gold bridges the gap between untapped potential and real-world success, making it a practical tool for both professionals and organizations.
What Are Sales Personality Barriers
Sales personality barriers are sometimes overbearing, sometimes insidious, personality traits that prevent a salesperson from being able to do their job well. These barriers – like hesitation on calls or a fear of prospecting – can undercut not only personal productivity, but the productivity of the entire team as well.
Recognizing these obstacles is the first step to overcoming them and accelerating unrealized revenue potential across the sales organization. Below, we dig into what they mean and the subtle, insidious barriers they create.
Define Sales Personality Barriers
Sales personality barriers refer to psychological or behavioral traits that interfere with a salesperson’s ability to engage in essential tasks, like prospecting or pitching. For instance, sales call reluctance—measured through the SPQ Gold® assessment—manifests in hesitation to make calls, leading to procrastination.
Psychological factors like fear of rejection or self-doubt often contribute to these behaviors, creating a cycle of avoidance. Recognizing these barriers is essential for talent management, as they don’t necessarily mean a salesperson lacks the aptitude for the role.
Instead, identifying these traits allows for targeted interventions to enhance performance.
Explain How Barriers Affect Performance
These personality barriers, such as call reluctance, act as a direct deterrent to sales activity, leading to less activity, less leads, and less opportunities. Fear of digital sales tools hinders 54% of sales professionals.
This struggle plagues their prospecting efforts, making it difficult for them to succeed in today’s complex sales ecosystems. Cumulatively, the barriers that go ignored breed poor morale and disengagement with others on teams, leading to a compound loss of productivity.
Proactively addressing these challenges, such as through SPQ Gold’s® Prospecting Brake and Accelerator scores, can redirect motivational energy towards productive behaviors, boosting success rates.
Identify Common Hidden Challenges
The most common challenges, like fear of rejection and low confidence in prospecting, rank as the Number 1 priority challenge for sales jobs. Emotional intelligence, the cornerstone of effective sales leadership, is key to navigating these barriers with resilience and adaptability.
Confronting these underlying issues improves sales performance. It further inspires individual development, equipping sales professionals with the tools to thrive in fast-paced cultures.
Sophisticated tools such as SPQ Gold® reveal these subtleties, providing a route for growth.
Why Personality Testing Matters
That’s why sales personality testing is so important to uncover the inherent traits and skills that foretell success in sales roles. Rather than simply test for technical expertise or a track record of previous success, these tests go further to uncover the underlying traits that lead to strong performance.
Research has demonstrated that personality testing can predict as much as 85% of sales performance. This holistic approach to personal characteristics makes personality testing a powerful tool for helping you find the right candidates and unleash their potential.
Reveal Unseen Traits in Candidates
Traditional hiring processes tend to deprioritize emotional and interpersonal skills, which are crucial for sales success. Resilience, adaptability, and empathy may not come through in the interview. Yet, they’re incredibly important for establishing trust and moving deals successfully through the pipeline.
A good sales personality test, like SPQ Gold, pinpoint these elusive traits with laser accuracy. It’s been scientifically validated to accurately identify Drive—one of the three essential personality traits that high producers have in common. This insight arms companies with the ability to identify true talent earlier on in the process to save time, money, and resources.
Align Skills with Sales Roles
By matching a candidate’s personality to the right sales role, it’s easier to align an individual’s strengths to the needs of the role. A candidate who scores well on tests that measure interpersonal skills will do well in consultative sales.
An individual with a competitive streak will probably fare well in a high tempo, quota-driven workplace. Through the use of customized pre-employment testing, companies can boost both job satisfaction and retention rates while maximizing performance. Companies using DriveTest have seen an average annual revenue growth of 20%, proving how powerful DriveTest can be.
Improve Team Dynamics and Collaboration
Besides, a deeper understanding of personality traits goes a long way toward improving teamwork. Sales teams thrive on varied skill sets, with each member bringing their unique contributions to the table.
Diagnostic and personality testing tools like SPQ Gold go a long way in helping managers create a supportive environment by pinpointing complementary traits within a team. This approach is refreshing, inspiring, and not only improves overall morale but fuels creativity and shared success.
Pinpointing the go-getters with Drive has saved those companies millions and cut turnover in half.
How Testing Uncovers Untapped Potential
Sales personality tests like SPQ*Gold and DriveTest offer a standardized framework for objectively measuring candidates. These tests hone in on traits and behaviors that are strong indicators of success in sales roles.
These tools all help organizations look past the resume and the interview, getting a deeper understanding of candidates’ qualities that may stay hidden. When you pair this objective data with actionable insights, it empowers organizations to make smarter hiring decisions.
This method doesn’t just improve training programs, it builds more effective sales forces.
1. Detect Emotional Skills for Selling
Emotional skills are the bedrock of inspired, effective sales. These tests help organizations to find empathetic, adaptable, emotionally resilient personalities—key traits needed to traverse the convoluted business-to-consumer landscape.
For example, a candidate’s ability to answer tough questions with poise and assurance can seal or sink a deal. SPQ*Gold is an industry-leading measure of Sales Call Reluctance, identifying reluctance that holds back achievement.
This proactive approach not only helps identify a candidate’s weaknesses but helps the candidates be better prepared to build trust and close deals.
2. Identify High-Potential Candidates
Drive and motivation are key indicators of sales potential. Tools like DriveTest evaluate a candidate’s intrinsic drive, helping managers identify those with the energy and ambition to excel.
Early identification of talent saves time and resources by focusing on individuals who align with organizational goals. For example, Glenda Smith, a hiring expert, emphasizes how assessments refine the hiring process, leading to better team performance.
3. Address Weaknesses Early
Identifying these weaknesses ahead of hiring helps companies identify these gaps and provide specialized training. By addressing gaps identified through testing, such as reluctance to make cold calls, organizations can reduce onboarding costs, estimated at $2,500 per new hire.
This tenant specific approach further reduces barriers to success and increases participant and program performance.
4. Enhance Sales Training Programs
Insights gained from these tests help create customized training programs tailored to each individual’s unique strengths and weaknesses. Focusing on particular weaknesses makes sure training is applied to the most relevant and impactful areas.
Continuous feedback driven by what we’ve learned through testing enables our employees to not only hone their craft, but fosters a culture of development and ongoing improvement.
5. Boost Employee Retention Rates
When roles align with individual strengths, job satisfaction improves, reducing turnover. Assessments ensure a better fit, fostering long-term engagement.
Investing in tools like SPQ*Gold builds stronger teams and strengthens retention strategies, saving costs in the long run.
Benefits of Sales Personality Testing
Sales personality testing, including sales aptitude assessments like the SPQ Gold and DriveTest, offers a structured way to identify and nurture untapped potential within sales teams. These tools examine core traits such as motivation, empathy, and communication, providing powerful insights that enhance recruitment accuracy and optimize sales performance.
Increase Sales Performance Metrics
Personality testing can have a profound impact on bottom-line sales metrics such as close rates, average deal size, and time-to-conversion. When you focus on identifying high-Drive individuals—those with higher levels of motivation, determination, grit—these numbers improve by leaps and bounds.
For example, DriveTest has a highly accurate 80% accuracy rate in identifying candidates with low Drive. This powerful insight helps companies focus on attracting and hiring go-getting dynamos. Improved sales capabilities, based on personality traits revealed through testing, lead to increased revenue and sustained profitability over time.
Of course, it’s just as important to measure performance improvements after testing. Companies that leverage DriveTest achieve better team outcomes. This is tangible evidence that taking a more intentional recruitment strategy pays off.
Build Stronger Customer Relationships
Salespeople with personalities suited to customer interaction create deeper, more meaningful connections. Empathy and effective communication are essential for building rapport.
This customer-centric approach fosters trust and loyalty, resulting in repeat business and improved client satisfaction. Personality assessments guide teams toward these qualities, ensuring every hire aligns with the organization’s customer relationship goals.
Reduce Hiring Risks and Costs
Testing minimizes the risk of hiring unsuitable candidates. The reliability, validity, and fairness of tools like DriveTest prevent costly mistakes, saving companies millions.
By accurately identifying top performers, businesses avoid the high expense of turnover and poor hires. These assessments offer long-term benefits, ensuring sustainable team growth and better ROI.
Steps to Implement Personality Testing
Implementing personality testing into your hiring process will yield pragmatic insights that uncover underlying candidate strengths. By taking a structured approach, organizations will be better equipped to make the process effective and in service to their goals.
-
Evaluate your organization’s needs and identify what traits you’d like to see in sales role candidates. Start by determining what personality traits are most important for success in your sales landscape. For instance, if prospecting and lead generation is essential, look for the candidates that show examples of resilience and adaptability.
Recognizing traits like confidence, communication skills, and the ability to handle rejection ensures the testing aligns with your organization’s objectives.
-
Select appropriate assessment tools that align with company goals. Choose tools that are designed specifically for sales recruitment, like the SPQ/FSA Assessment, which measures all 16 types of sales call reluctance. Validity and reliability should be non-negotiable, as these ensure accuracy in predicting performance.
This 72-minute assessment is an excellent starting point, offering valuable insights into candidates’ behaviors and tendencies.
-
Provide hiring managers training on how to interpret test results. Build test literacy into your culture. Arm your team with the skills to interpret and implement test results.
This includes recognizing that discomfort with technology, reported by 54% of respondents, doesn’t disqualify candidates but highlights areas for development. With the right training, managers can give more objective feedback and make better hiring decisions aligned with the company’s culture and goals.
Choose the Right Assessment Tools
Selecting the right personality assessment tools is crucial to a successful implementation. Tools tailored for sales recruitment, such as the SPQ/FSA Assessment, are uniquely designed to evaluate sales-specific behaviors.
Their ability to detect sales call reluctance types, such as hesitation in prospecting or difficulty with digital communication, ensures a nuanced understanding of each candidate. Validity and reliability are key. Assessments must consistently deliver accurate results to be valuable.
For instance, this simple test can save hiring managers from costly onboarding mistakes, which average $2,500 per salesperson. Tools with proven track records reduce risk and build confidence in hiring decisions.
Integrate Testing into Hiring Processes
Seamlessly integrating personality testing into your hiring workflows ensures a smooth candidate experience. Start by explaining the purpose and benefits of the testing to candidates, emphasizing how it helps match them to roles where they can thrive.
Include the assessment early in your process, beginning with basic questions that gradually progress in complexity. This approach reduces anxiety and ensures candidates can focus on showcasing their strengths.
Testing not only supports better hiring decisions but enhances the candidate experience by demonstrating your commitment to placing the right people in the right roles.
Train Managers to Interpret Results
Training managers to interpret and apply testing results for positive outcomes is a key step. With adequate training, managers can unlock the hidden potential in their candidates.
For instance, they can protect against a candidate’s sales call reluctance with smart coaching. Regular training keeps managers current on best practices for delivering constructive feedback that will allow candidates to develop in their positions.
This depth of preparation ensures the long-term value of personality testing is maximized, resulting in stronger teams and improved organizational performance.
Conclusion
Sales personality testing, such as SPQ Gold, unlocks the path to potential by shedding light on these unseen hurdles and working to overcome them. With SPQ Gold, it provides teams with a holistic view of strengths and areas to improve on, transforming challenges into opportunities. By leveraging the right insights, businesses can develop more effective sales strategies and improve sales performance and effectiveness. It goes past intuition, providing you usable, objective information.
Investing in the right tools opens the door to more effective communication, increased confidence, and improved outcomes. Sales teams are at their best when they know who they are and who they want to be. The process is simple, and the benefits are significant.
Unlock the untapped talent within your sales team. Check out SPQ Gold or other sales personality testing tools to find the one that works best for your team. It’s the small things you do today that result in massive victories tomorrow.
Frequently Asked Questions
What are sales personality barriers?
Sales personality barriers are negative traits or behaviors that hinder a salesperson’s success, such as fear of rejection or poor communication skills. Utilizing sales aptitude assessments can help uncover these barriers, which is key to building a more effective sales team.
Why is personality testing important in sales?
Personality testing, including sales aptitude assessments, is an invaluable tool for identifying strengths and areas for improvement in potential salespeople. It helps you understand how sales reps will tackle roadblocks, enhance their soft skills, create rapport, and earn trust to close sales, leading to more effective coaching and improved performance.
How does SPQ Gold uncover untapped potential?
SPQ Gold uncovers these hidden traits, from resilience to adaptability, that aren’t immediately apparent, enhancing the sales aptitude assessment process. It reveals unseen opportunities to hone the right skills, optimizing performance and increasing the success of individuals and teams.
What are the benefits of sales personality testing?
Sales personality testing, including sales aptitude assessments, creates a better hiring experience and a more productive training environment. This process ensures the right people are in the right roles, leading to higher sales, increased job satisfaction, and successful salespeople.
Can personality testing improve sales team performance?
You bet, sales aptitude assessments allow for more personalized and focused coaching and development plans. By removing barriers and focusing on their strengths, it forms a more confident and efficient sales team.
Is SPQ Gold suitable for all types of sales teams?
Indeed, the SPQ Gold sales assessment tool is effective for all types of sales environments, from B2B to retail. Its versatility makes it easy for companies to customize it to fit their specific needs, providing insights into the sales potential and abilities they can act on.
How do I start implementing sales personality testing?
It all starts with choosing a proven tool, like SPQ Gold, which is essential for sales aptitude assessments. Educate your managers and include talent testing in hiring and professional development initiatives to enhance your organization’s sales potential.